/* Base Styles */
:root {
    --primary-color: #1a1a1a;
    --secondary-color: #4a4a4a;
    --accent-color: #e62b1e; /* TED Red */
    --light-gray: #f5f5f5;
    --border-color: #e0e0e0;
    --max-width: 1100px;
    --border-radius: 4px;
    --spacing-unit: 1.5rem;
}

* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

html {
    font-size: 16px;
    scroll-behavior: smooth;
}

body {
    font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, sans-serif;
    line-height: 1.6;
    color: var(--primary-color);
    background-color: #fff;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
}

h1, h2, h3, h4, h5, h6 {
    font-weight: 700;
    line-height: 1.2;
    margin-bottom: 1.5rem;
}

h1 {
    font-size: 2.5rem;
    line-height: 1.1;
    letter-spacing: -0.02em;
    max-width: 24ch;
}

h2 {
    font-size: 2rem;
    margin-bottom: 2rem;
    position: relative;
    display: inline-block;
}

h2:after {
    content: '';
    position: absolute;
    bottom: -0.5rem;
    left: 0;
    width: 3rem;
    height: 3px;
    background-color: var(--accent-color);
}

p {
    margin-bottom: 1.5rem;
    color: var(--secondary-color);
    max-width: 65ch;
}

a {
    color: var(--accent-color);
    text-decoration: none;
    transition: color 0.2s ease;
}

a:hover {
    color: #c41e14;
}

/* Layout */
.container {
    width: 100%;
    max-width: var(--max-width);
    margin: 0 auto;
    padding: 0 var(--spacing-unit);
}

section {
    padding: 6rem 0;
}

/* Buttons */
.btn {
    display: inline-block;
    padding: 1rem 2rem;
    border-radius: var(--border-radius);
    font-weight: 600;
    text-align: center;
    cursor: pointer;
    transition: all 0.2s ease;
    border: none;
    font-size: 1.1rem;
}

.btn-primary {
    background-color: var(--accent-color);
    color: white;
    box-shadow: 0 4px 6px rgba(0, 0, 0, 0.05);
}

.btn-primary:hover {
    background-color: #c41e14;
    transform: translateY(-2px);
    box-shadow: 0 6px 12px rgba(0, 0, 0, 0.1);
    color: white;
}

/* Hero Section */
.hero {
    padding: 8rem 0;
    text-align: center;
    background-color: #fff;
}

.hero h1 {
    margin: 0 auto 1.5rem;
    max-width: 24ch;
}

.subheadline {
    font-size: 1.4rem;
    font-weight: 400;
    color: var(--secondary-color);
    max-width: 50ch;
    margin: 0 auto 2.5rem;
}

.hero-context {
    font-size: 1rem;
    color: #666;
    max-width: 70ch;
    margin: -1.25rem auto 2rem;
}

.cta-container {
    margin-top: 2.5rem;
}

.supporting-text {
    margin: 1rem auto 2rem;
    font-size: 0.9rem;
    color: #666;
}
.bottom {
    margin: 1rem auto 2rem;
}
/* Credibility Section */
.credibility {
    background-color: var(--light-gray);
    text-align: center;
}

.credibility p {
    font-size: 1.05rem;
    max-width: 70ch;
    margin: 0 auto 1.25rem;
    font-style: normal;
}

.credibility .credibility-lead {
    font-size: 1.15rem;
    color: var(--primary-color);
}

.credibility .credibility-close {
    margin-bottom: 0;
    color: var(--primary-color);
    font-weight: 600;
}

/* Problem Diagnosis */
.problem-diagnosis {
    background-color: #fff;
}

.problem-list {
    list-style: none;
    margin-bottom: 2.5rem;
}

.problem-list li {
    position: relative;
    padding-left: 1.75rem;
    margin-bottom: 1rem;
    color: var(--secondary-color);
}

.problem-list li:before {
    content: '×';
    position: absolute;
    left: 0;
    color: var(--accent-color);
    font-weight: bold;
}

blockquote {
    border-left: 3px solid var(--accent-color);
    padding: 1.5rem 2rem;
    margin: 2.5rem 0;
    background-color: #fafafa;
    font-style: italic;
}

blockquote p {
    margin: 0;
    font-size: 1.2rem;
    color: var(--primary-color);
}

/* Philosophy Section */
.philosophy {
    background-color: var(--light-gray);
}

.philosophy h2 {
    max-width: 25ch;
}

.philosophy .philosophy-lead {
    color: var(--primary-color);
    font-weight: 600;
}

/* Definition Section */
.definition {
    background-color: #fff;
}

.definition h2 {
    margin-bottom: 1.25rem;
}

.why-fall-short {
    background-color: var(--light-gray);
}

.checklist {
    list-style: none;
    display: grid;
    gap: 1.5rem;
    max-width: 70ch;
}

.checklist li {
    position: relative;
    padding-left: 2.5rem;
}

.checklist li:before {
    content: '✓';
    position: absolute;
    left: 0;
    color: var(--accent-color);
    font-weight: bold;
}

.checklist strong {
    color: var(--primary-color);
}

/* Assessment CTA */
.assessment-cta {
    text-align: center;
    background-color: var(--accent-color);
    color: white;
}

.assessment-cta h2,
.assessment-cta p {
    color: white;
    max-width: 50ch;
    margin-left: auto;
    margin-right: auto;
}

.assessment-cta .btn-primary {
    background-color: white;
    color: var(--accent-color);
    margin-top: 1.5rem;
}

.assessment-cta .assessment-intro {
    margin-bottom: 1rem;
}

.assessment-cta .checklist {
    margin: 1.5rem auto 0;
    text-align: left;
}

.assessment-cta .checklist li {
    color: white;
}

.assessment-cta .checklist strong {
    color: white;
}

.assessment-cta .checklist li:before {
    color: white;
}

.assessment-cta .btn-primary:hover {
    background-color: #f5f5f5;
    color: #c41e14;
}

/* Disqualification Section */
.disqualification {
    background-color: var(--light-gray);
    text-align: center;
}

.columns {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    margin-top: 3rem;
    text-align: left;
}

.column h3 {
    font-size: 1.25rem;
    margin-bottom: 1rem;
    color: var(--primary-color);
}

.column ul {
    list-style: none;
}

.column li {
    position: relative;
    padding-left: 1.5rem;
    margin-bottom: 0.75rem;
    color: var(--secondary-color);
}

.column li:before {
    content: '•';
    position: absolute;
    left: 0;
    color: var(--accent-color);
}

/* Footer */
.footer {
    padding: 3rem 0;
    border-top: 1px solid var(--border-color);
    font-size: 0.9rem;
    color: #666;
}

/* Editorial/Consulting Layout Styles */
.page-header {
    padding: 6rem 0 3rem;
    background-color: #fff;
    border-bottom: 1px solid var(--border-color);
}

.page-header h1 {
    margin: 0 0 1.25rem;
}

.page-subtitle {
    margin: 0 0 1.5rem;
    font-size: 1.05rem;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: #666;
    max-width: none;
}

.header-note {
    margin: 0;
    color: var(--secondary-color);
    max-width: 70ch;
}

.two-col {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 2.5rem;
    margin-top: 2.5rem;
}

.panel {
    border: 1px solid var(--border-color);
    border-radius: var(--border-radius);
    padding: 2rem;
    background-color: #fff;
}

.panel h3 {
    font-size: 1.15rem;
    margin-bottom: 1rem;
}

.clean-list {
    list-style: none;
}

.clean-list li {
    position: relative;
    padding-left: 1.5rem;
    margin-bottom: 0.9rem;
    color: var(--secondary-color);
}

.clean-list li:before {
    content: '•';
    position: absolute;
    left: 0;
    color: var(--accent-color);
}

.facts {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1.5rem;
    margin: 2.5rem 0 0;
}

.fact {
    border: 1px solid var(--border-color);
    border-radius: var(--border-radius);
    padding: 1.25rem 1.5rem;
    background-color: #fff;
}

.fact .label {
    display: block;
    font-size: 0.85rem;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: #666;
    margin-bottom: 0.35rem;
}

.fact .value {
    display: block;
    font-size: 1.1rem;
    font-weight: 600;
    color: var(--primary-color);
}

.steps {
    display: grid;
    gap: 1.25rem;
    margin-top: 2.5rem;
}

.step {
    display: grid;
    grid-template-columns: 2.5rem 1fr;
    gap: 1.25rem;
    padding: 1.5rem;
    border: 1px solid var(--border-color);
    border-radius: var(--border-radius);
    background-color: #fff;
}

.step-num {
    width: 2.5rem;
    height: 2.5rem;
    border-radius: 999px;
    display: grid;
    place-items: center;
    background-color: var(--light-gray);
    color: var(--primary-color);
    font-weight: 700;
}

.step-body h3 {
    margin-bottom: 0.5rem;
}

.step-body p {
    margin-bottom: 0;
}

.investment-card {
    border: 1px solid var(--border-color);
    border-radius: var(--border-radius);
    padding: 2rem;
    background-color: #fff;
    max-width: 75ch;
}

.price {
    font-size: 2rem;
    font-weight: 700;
    letter-spacing: -0.02em;
    color: var(--primary-color);
    margin-bottom: 1rem;
}

p.small {
    font-size: 0.95rem;
    color: #666;
}

.engagement-page {
    background-color: #f7f7f7;
}

.engagement-page .page-header {
    background-color: #fff;
}

.engagement-page section {
    background-color: transparent;
}

.engagement-page .work-is-not,
.engagement-page .engagement-works,
.engagement-page .fit,
.engagement-page .next-steps {
    background-color: #fff;
}

.engagement-page .problem-solves,
.engagement-page .tedx-caliber,
.engagement-page .walk-away,
.engagement-page .investment {
    background-color: #fbfbfb;
}

.engagement-page .panel,
.engagement-page .fact,
.engagement-page .step,
.engagement-page .investment-card {
    background-color: #fff;
    border-color: rgba(0, 0, 0, 0.12);
    box-shadow: 0 6px 16px rgba(0, 0, 0, 0.04);
}

.engagement-page .next-steps .btn-primary {
    box-shadow: 0 4px 10px rgba(0, 0, 0, 0.08);
}

/* Responsive Design */
@media (max-width: 768px) {
    html {
        font-size: 15px;
    }
    
    h1 {
        font-size: 2rem;
    }
    
    h2 {
        font-size: 1.75rem;
    }
    
    .columns {
        grid-template-columns: 1fr;
        gap: 2rem;
    }

    .two-col {
        grid-template-columns: 1fr;
        gap: 1.5rem;
    }

    .facts {
        grid-template-columns: 1fr;
    }
    
    section {
        padding: 4rem 0;
    }
    
    .hero {
        padding: 6rem 0 4rem;
    }
}